Pay-Per-Click
We’ve all seen the ads. They line the top and side columns of our favorite search engines. Some are good, some are bad, and some seem to use some form of ESP to understand exactly what we’re looking for. Pay-per-click advertising can be a great way to drive targeted traffic to your website and we’re here to help you from setup to management and reporting.
Why use pay-per-click?
Pay-per-click offers a great way to get traffic to your website quickly. Similar to the advantages that SEO has over traditional forms of marketing, pay-per-click also catches your customers in the act of seeking out information on a given topic. Web users who click on a PPC ad are often in a “buy” mode, making their clicks very valuable.
While the vast majority of clicks on the search engine results pages, or SERPs, go to natural search results (over 3/4), a well run paid search campaign can be a great tool to drive traffic to your site while your natural search engine rankings improve using SEO. Poorly run pay-per-click campaigns waste inordinate amounts of money, but a well run campaign can deliver valuable, highly targeted traffic to your website now.
Our program
- Keyword research: We do an in-depth analysis of your search market and identify the most relevant keywords for your business as well as any potentially “untapped” profitable terms that your competition has overlooked.
- Ad creation and testing: We write multiple ads and conduct split tests to mine down to only the best performing ads, helping to skyrocket your click through rate (CTR) and conversion.
- Site optimization: We help you develop pages for your website fine tuned to your paid search campaign to increase conversion and improve your ad placement.
- Reporting: We monitor analytics and generate reports to show you how your ads are performing and make recommendations for improvement.
